Mr.
AS 赵华 Joso
(龙骑天际国际传媒)Ibike Media Marketing Supervisor
中国上海
|
媒体设计制作
| 5-10年工作经验 |
| 现任 |
全国市场高级督导 渠道总监
龙骑天际国际传媒机构
总经理
某营养酒济宁地区总代理
|
| 历任 |
项目策划总监
锐鹰新智业有限公司
招商部经理
多拉国际洗业连锁机构
策划专员、驻外办经理
青岛海源集团化妆品公司
|
职业专长
• 擅长运作整体产品市场推广和行销活动
• 较强的资源整合和市场开拓能力
• 具有管理和组建销售和市场的经验,能够独立组建市场或渠道部,并协调与市场、各部门与市场的关系,良好的组织领导、计划、协调能力
• 丰富的市场策划、市场拓展与管理经验
• 具有敏锐的市场洞察力和活跃的思维,能从市场不同的信息中寻找合作点、销售点
• 熟悉连锁经营、广告发展的运作模式及岗位管理要求
• 具有跨地区的管理经验,了解不同地区的商业文化
• 具有短时间内适应不同行业、领域的能力
• 具有较强的沟通谈判能力
• 具有培训和演讲能力
• 具有外企工作经验
• 熟悉操作办公软件及操作系统
• good at the overall operation of product marketing and marketing activities
• stronger integration of resources and market development capability
• management and set up a sales and marketing experience, to set up an independent market or the Department of channels, and coordinate with the market, departments and the market, good organization and leadership, planning, coordination
• wealth of market planning, marketing and management experience
• a sharp market insight and active way of thinking, different information from the market in the search for cooperation, the point of sale
• familiar with the chain operations, advertising development mode of operation and management requirements posts
• a trans-regional management experience, to understand different parts of the business culture
• a short period of time to different industries, the ability of the field
• has strong bargaining power of communication
• a training and capacity-speech
• experience of working with foreign companies
• familiar with the operation of the operating system and office software
职业概述
1、操作多项不同行业市场推广经验,涉及保健、化妆品、化工生物工程、干洗连锁、广告传媒业;
2、从市场到市场一线再回归市场,具有丰富的市场经验,基本的策划文案到市场一线的亲自操作再到新项目的策划推广等等行业之多,是一个全方面发展的人。
3、在加盟连锁项目上具有丰富的经验,能够独立运作新项目的加盟连锁的推广。
4、争取在后5年自己独立操作自己所创新的连锁加盟项目,做中国最具潜力的加盟连锁项目,争取在5年内使自己的连锁项目发展加盟店3000家。
50词
自行车免费租赁、自行车车体广告、特许连锁,干洗连锁,商务谈判,策划师,市场推广,保健,传媒广告,投资咨询,培训咨询,电子商务推广,思路营销,山东大学,新闻发布,新品推广,网络营销,实战营销,策划营销,创业者论坛 Entrepreneur,市场营销第一吧,第一吧,培训,阿拉上海宁,求职招募-猎头吧,LexisNexis,传统行业和新兴行业[如农业与IT]的互相渗透和借鉴,Future_Sky_Club,互联网行业论坛,商业模式策划探讨,主要是创业的商业模式,商务人士-济南吧,灼见楼,邻粉聚会活动吧,小盒DV组,Lover Club,传媒社区,盒子吧,上班族的天地,TwinBooks,普汇商界精英俱乐部,,佛缘吧,教练,U‘Power, 因你有力量,网络营销,水性漆发展论坛

全国市场高级督导 渠道总监
龙骑天际国际传媒机构
http://www.ibikemedia.com 广播,电视,杂志,互联网媒体,媒体设计制作; 非上市公司; 201-500 职员;
2007年10月 - 至今
(9个月)
龙骑天际国际传媒~~~~自行车媒体、自行车免费租赁、平面、电子、DM直投媒体经营
公司规模:上海、济南、北京、长沙等10余个分支机构;500~600人
团队管理
--- 组建项目部、分支机构以及执行公司整体策略
-- 对项目进行合理规划及管理,控制成本、利润率,完成规定的利润
--- 协助制定部门内部、部门与部门之间相应的流程及管理制度(绩效、提奖、汇报、培训等制度)
完善与外界媒体、客户、政府渠道拓展流程,制定日常的外联计划
对各分支机构渠道拓展情况进行监督指导,详实了解渠道拓展情况
对各分支机构进行不定期培训,及时协调各分支机构渠道拓展资源
业务管理
• 协助总经理洽谈大项目合作
• 对政府以及重点合作项目的拓展公关
• 参与制定年度渠道拓展工作方案及市场计划
• 参与新媒体项目的实施讨论及上市计划
• 负责渠道拓展新领域的合作(济南:与槐荫区城管、交警的赞助合作;上海:与上海市共青团市委关于高校项目的合作;郑州:郑州大学及所属学院、郑州市共青团市委的联合合作;北京:与海淀区政府、08环境办、首都综合治理办公室的赞助合作等并进一步对市场的拓展)
• 带领团队进行发散思维培训,利用一切可利用资源进行渠道拓展,与各大媒体建立良好的合作管理,定期对项目进行有新闻点的事件、人物报道,以提高社会知名度。
• 对各分支机构进行市场、渠道拓展情况进行督促、指导
向总裁汇报
Longji sky international media ~ ~ ~ ~ bike media, free bicycle rental, print and electronic, DM straight for the media business
Company size: Shanghai, Jinan, Beijing, Changsha, and so on more than 10 branches, 500 to 600 people
Team Management
-- The formation of the project, branch and the implementation of the company's overall strategy
-- The project of reasonable planning and management, cost control, profit margins, to complete the profits
-- Assist in the development of internal departments, departments and the corresponding processes and management system (performance, to awards, reporting, training and other systems)
--- perfect with the outside world media, customers, expand the channels of processes, development of day-to-day outreach programme
--- expansion of the branch channels to monitor the guide, expand channels for detailed understanding of the situation
--- various branches of irregular conduct training, timely coordination of the various branches expand Resources channels
Business Management
• to help negotiate, general manager of the project cooperation
• the Government's focus on cooperation projects and the expansion of public relations
• channels involved in developing the annual work programme and market expansion plans
• participate in the new media to discuss the implementation of the project and listing plan
• responsible for the channel to explore new areas of cooperation (Jinan: Huaiyin district and urban management, traffic police cooperation sponsored by the Shanghai: Shanghai Municipal CPC Committee, the Communist Youth League of cooperation projects on the College; Zhengzhou: Zhengzhou University and the respective colleges, Zhengzhou City Communist Youth League Municipal CPC Committee, the joint cooperation; Beijing: with the Haidian District government, 08 Environmental Office, the capital of the comprehensive management sponsored by the Office of the cooperation and further expand the market)
• led the team divergent thinking training, use of all available resources to expand channels, and major media to establish good cooperation in the management, conduct a regular item on the news, events, figures, to raise social awareness.
• branch of the market, expand channels of conditions and supervision, guidance
Reporting to the president
AS 赵华
的这段工作经历有58个评价
“做为一个媒体人,我一直也在关注这个项目,其市场开发潜力大。正是因为他有独到的运做能力,所以推广的也很成功。他是一个不折不扣的营销与策划高手。” 2008-06-25 09:38
“热情朝气有冲劲的棒人,成功在握了!” 2008-06-19 08:51
“为梦想而燃烧激情,向你学习.” 2008-06-06 09:55
“赵华是个踏实人!他的宣传很到位” 2008-06-03 06:45
“您是一位做事认真的人,愿你在你的事业中越走越远” 2008-05-21 09:49
“勤奋的笔耕,独到的见解,犀利的眼光,朴实的语言。” 2008-05-17 09:07
“热心的,积极的,对工作负责的好伙伴” 2008-05-16 17:11
“很高兴认识你,希望有机会合作...” 2008-05-15 16:14
“很好的人,很有想法的人!” 2008-05-15 10:52
“創意有佳 環保有方” 2008-05-13 15:18
“富有创意,非常棒!” 2008-05-11 20:29
“勤奋,执著,上进,积极~” 2008-05-10 15:37
“传媒行业的创新对于一个企业很重要,别人少做或不做的,他却做了!!” 2008-05-10 09:25
“ 一个热情的媒体人,祝你成功” 2008-05-08 12:57
“创新改变生活” 2008-05-07 07:03
“资源整合 创造价值” 2008-05-06 11:41
“是一位纵横广告界的整合领域的奇才” 2008-05-05 21:22
“思维活跃,不断创新!
” 2008-05-04 21:10
“专业的媒体人!” 2008-05-02 15:38
“非常欣赏宣传这种方式,希望有可能合作!” 2008-05-01 18:38
“商人是趋利的,这无可厚非。但在从社会获取利益的同时,却以牺牲社会大众的身心健康为代价,那就是作恶,譬如能源的过度消耗及环保平衡的打破就是现今全世界范围最大的社会问题。有些还保有良知的商人会时常左右为难,一边是金钱,一边是环保,当然更多人还是会继续哪怕是昧着良心地去追逐金钱。
而阁下非常之幸运,没有其他商人的左右为难,做的是既有qian途,又有功德的大事业,让人佩服、艳羡和嫉妒。
Don't do evil!您的事业很好,很环保!” 2008-05-01 17:49
“新行业,新人才,祝福成功!” 2008-05-01 12:47
“自行车租赁,利国利民利公司。
赵华的工作热情非常高涨。” 2008-04-30 19:45
“赵先生,是一个热心社会公益事业的人,也是一个非常具有经济头脑的人士。值得交流与学习。” 2008-04-29 21:19
“赵华是个向上努力的人,会执着的工作、前进----
相信在以后的日子里会有更大的收获!” 2008-04-29 20:09
“有創意,有意義的項目。
有活力、有激情的朋友。” 2008-04-29 15:55
“很高兴认识你,也支持你的所做的事业,是很好的项目。有机会多联系” 2008-04-29 09:19
“很有远见,强烈支持。” 2008-04-29 09:01
“新创意 新思路 新行业 新财富 ” 2008-04-29 00:14
“新媒介的开拓者!” 2008-04-28 21:21
“勤奋努力,辉煌未来!” 2008-04-28 19:00
“锐意进取
突破思维
大胆超越
聚焦天下
------------
有机会给我蛋糕” 2008-04-28 16:07
“很多朋友都有这样的需求,相信这个平台一定可以越做越大,受益者也一定会越来越多。” 2008-04-28 14:54
“思路新颖,创意独特,斯为大手笔。” 2008-04-28 12:46
“很棒的创新与环保理念. 乐观 豁达 激情 同时不乏理性 很棒的学习榜样!” 2008-04-28 12:03
“支持公益项目” 2008-04-28 11:55
“您的事业属于新锐领域,是未来广告媒体的主要发展方向。尤其是您做的参与做的自行车广告项目做得很成功。祝贺!” 2008-04-28 11:15
“赵总是一位非常富有激情,韧劲的创业者,热心公益事业,待人热情诚恳,工作严谨认真,非常值得我去学习!赵总的自行车免费租赁项目富有创新精神,既便于大众出行,又有利于国家节能减排,希望能在国内发展得更好!
” 2008-04-28 10:53
“有想法的人,有行动力的人,加油!” 2008-04-28 10:14
“可以信任和合作的真诚的朋友! 和兄弟!” 2008-04-28 10:00
“虽然不是很熟悉,不过看您的经历,多少敬佩不已呀。” 2008-04-28 09:56
“很热心,很有公益精神!” 2008-04-28 08:50
“好项目,希望能早日成功
也希望能有机会做交流” 2008-04-28 08:36
“赵华是个有爱心的好好人!呵呵!
做人成功,不成功是暂时的;
做人不成功,成功是暂时的!
祝愿赵华吾友把握每一次机会!” 2008-04-28 08:32
“激情成就未来!你可以的” 2008-04-28 08:30
“有追求并努力实现,值得推崇!” 2008-04-28 00:32
“支持这个公益事业 感谢你为人民做大实事 为人民做好事情定会得到人民的拥戴 ” 2008-04-27 22:07
“你是一位热心公益事业,并为之努力奋斗.值得我们学习.” 2008-04-27 21:49
“对事业有很忠诚的热情度.对朋友有一课真诚的心!” 2008-04-27 20:23
“值得信赖的伙伴!” 2008-04-27 19:02
“公益事业好,祝你工作顺利!心想事成!” 2008-04-27 18:29
“很有前途的职业。很希望您能来青岛,一定会好好宣传您的。” 2008-04-27 16:26
“行业的带头人,我学习的榜样,希望有机会多多赐教” 2008-04-27 16:26
“希望有机会向您学习,常常得到你的帮助,你是最有价值的朋友和合作伙伴.” 2008-03-02 07:40
总经理
某营养酒济宁地区总代理
酒类,快速消费品,批发,零售; 个体经营; 11-50 职员;
2007年06月 - 至今
(1年1个月)
2007.6~至今 自营酒水业务
某营养酒区域总代理~~~~酒水、食品等快速消费品
团队规模:送货车1部 业务:2人 兼职酒水促销:20人
团队管理
• 招聘、组建自己的团队
• 定期对员工进行业务、酒水促销、产品知识培训
业务管理
• 制定济宁地区、各区县市场开拓计划
• 制定春节期间的团购开拓计划
• 制定商超、酒店拓展、促销计划
• 定期展开业务、促销人员的培训
• 完成邹城、曲阜、兖州三市的招商工作
• 研究三市的媒体投放方式以及进行广告投放拉动销售
• 截至目前完成济宁地区三县两区的布网工作
2007年10月将业务转交给自家人全权经营管理,加入龙骑天际国际传媒团队
2007.6 to have self-drinks business
A regional nutrition liquor distributor ~ ~ ~ ~ drinks, food and other fast moving consumer goods
Team size: a delivery truck business: two part-time drinks promotions: 20
Team Management
• recruitment, set up their own team
• operational staff on a regular basis, drinks promotions, product knowledge training
Business Management
• Jining developed regions, districts and counties of market development plan
• developed during the Spring Festival of Customers pioneering scheme
• to develop super, hotel development, promotion plan
• business conducted on a regular basis, promotional staff training
• completed Zoucheng, Qufu, in Yanzhou City, three of the investment work
• on the three cities of media delivery as well as ads drive sales
• As of now completed three of Jining in the two districts of the county network of cloth
October 2007 will be transferred to the business operation and management credentials “Zi Jia ren”, Longji the sky to join the international media team
项目策划总监
锐鹰新智业有限公司
http://www.ryxzy.cn 管理咨询,培训,市场调研,外包服务; 非上市公司; 1-10 职员;
2006年04月 - 2007年06月
(1年2个月)
锐鹰新智业有限公司~~~~外包服务、项目咨询策划、市场运营策划指导
团队规模:10人
团队管理
• 参与外包服务对象项目整体运营方案的策划
• 参与项目市场各级代理商招商及管理工作的指导
• 对各级代理商以及项目方市场人员的指导及实际市场操作中的节奏控制
业务管理
• 全国渠道的建设、联络并统筹规划代理商渠道与相关部门的配合,制定代理商、销售、服务体系
• 积极配合项目方渠道销售部门有计划、有目的在不同区域发展代理商
• 全国渠道支持(市场活动、安排销售培训、业务技巧培训、与代理商针对当地市场情况的沟通)
• 负责策划项目方全国市场网络营销销售思路及推广方案
• 负责对全国大区市场进行整体招商会的召开及会场细节的准备
• 负责对各级区域代理商活动的策划、当地媒体的洽谈、联络
成功案例:烟台好利洁水性涂料有限公司3个月时间成功在江苏省招商30个各级代理商,实现全国市场快速推广。
向总经理汇报
Rui Ying-chi new Co. ~ ~ ~ ~ outsourcing services, project planning advice, market operators Steering
Team size: 10
Team Management
• outsourcing services targeted to participate in the project's overall operational planning programme
• the market at all levels agents involved in the project investment and management of the guiding
• agents at all levels of the market and project the guidance and the actual market operations in the rhythm control
Business Management
• the channels of construction, planning and liaison channels with the agents with the relevant departments to develop agents, sales and service system
• actively cooperate with the project to channel sales department in a planned, and aimed at different regional development agents
• support of the channel (market activities, for sales training, business skills training, and the agent for the local market situation of communication)
• responsible for planning the project, the national market network marketing ideas and sales promotion programmes
• the region responsible for the overall investment market will be held and the details of the venue preparation
• responsible for the activities of agents at all levels of regional planning, local media talks, contact
Report to the General Manager
招商部经理
多拉国际洗业连锁机构
http://www.drolohq.com 环保服务,家政服务; 合伙制; 51-200 职员;
2004年05月 - 2006年04月
(1年11个月)
法国朵拉国际洗衣连锁机构~~~洗业连锁加盟、洗衣服务、技术输出
公司规模:全国80家连锁店,近300名员工
团队管理
• 制定招商部内部制度及招商流程
• 组织招商业务、电话营销的技巧及业务培训
业务管理
• 制定全国市场招商方案、媒体广告方案
• 多渠道建立各类信息发布渠道、营销渠道
• 多途径参与各类洗涤行业的展会、论坛、比赛赢得荣誉
• 根据公司整体策略制定部门在市场、联盟、商务拓展、渠道市场等方面工作计划和财务预算
• 定期召开招商部内部、招商部对运营的内部沟通交流
• 从市场角度发掘客户源,并提供信息给销售部门跟进
• 执行公司下达的营销目标(05年实现连锁加盟店A类点7家;B类点18家;C类店24家)
• 实现全年各类消耗品年营业收入110万元
向营销总经理汇报
Dora the international chain of French Laundry institutions ~ ~ ~ wash industry Franchise, laundry services, technology export
Company size: 80 stores nationwide, nearly 300 staff
Team Management
• develop the system within the Department of investment and investment flow
• Organization investment business, telephone marketing and business skills training
Business Management
• the development of a national market investment programme, media advertising programme
• the establishment of various types of multi-channel information release channels and marketing channels
• multi-channel participate in a variety of washing industry exhibition, forum, competition to win honor
• According to the company's overall strategy for the development sector in the market, Union, business development, market channels and other aspects of the work plan and financial budget
• regular meetings within the Department of investment, the investment operation of the Ministry of Internal Communication
• From a market perspective, explore the source and to provide information to the sales department to follow up
• implementation of the company issued a marketing goals (05 chain stores to achieve Class A, 7; B category, 18; C category shop 24)
• various types of consumables to achieve annual sales revenue 1.1 million
Report to the General Manager of Marketing
策划专员、驻外办经理
青岛海源集团化妆品公司
http://www.haiyuan.com 化妆品; 非上市公司; 201-500 职员;
2002年06月 - 2004年05月
(1年11个月)
青岛海源集团化妆品公司~~~某知名品牌化妆品销售
公司规模:1000人;各级驻外办事处机构、生产工厂
业务职能
• 办事处人员招聘、培训
• 负责办事处公司的筹备与组建工作
• 制定驻外机构的市场整体营销方案的制定、活动计划、费用预算的制定
• 制定人员招聘计划、人员培训计划
• 参与各终端大卖场形象终端的建设、各商场业务联络
• 制定区域市场销售计划及汇款计划
• 组织建设各级渠道建设、甄选优级渠道重点扶持建设培养
向营销总经理汇报
Qingdao source of the Group of cosmetics company ~ ~ ~ a well-known brands of cosmetics sales
Company size: 1,000; institutions at all levels in offices, production plants
Operational functions
• Office staff recruitment, training
• Office of the company responsible for the preparation and the formation of the
• develop the institutions of the market overall marketing programme development, programme of activities for the formulation of the budget
• develop staff recruitment plans, training plans
• participation in all terminals Damai Chang image of the terminal building, shopping malls business contact
• the development of regional marketing plan and transfer plan
• organizations at all levels, building channels, the selection of superior-class channels and train key support
Report to the General Manager of Marketing
山东省轻工业学院 精细化工,学士
1998年09月 - 2002年06月
(3年9个月)
学习和社会锻炼两不误,赢了很多,也输了很多,比如爱情。
社会实践或实习经历: 社会实践:几乎所有能参加的培训都培训了,分析工、电气焊、营销员、珠算证、计算机等不少证件;学校的学生会干部,反正闲不住。
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